Voice for the Boundary Waters
“Voice for the Boundary Waters is an educational brand campaign to protect the Boundary Waters Canoe Area against the current threat of sulfide-ore copper mining. The friendly campaign, geared towards a younger audience, focuses on the perspective of animals and uses bold iconography and illustration to reveal the threats to the Boundary Waters while emphasizing the necessity of protecting this essential wilderness. The brand's goal is inspire a younger generation of activists and naturalists to be the voice for the Boundary Waters.”
— Noah Zander
created under my instruction in Spring 2020 at UMN, Twin Cities
“Voice for the Boundary Waters” is an educational brand campaign to protect the Boundary Waters Canoe Area against the threat of Sulfide-Ore Copper Mining. The friendly campaign focuses on the perspective of animals using bold iconography and illustration to reveal the threats to the Boundary Waters while emphasizing the necessity of protecting this essential wilderness.
Created by Noah Zander
Senior Exhibition Digital Showcase
University of Minnesota-College of Design
Instructor: Hannah Johnson
